Pricing

Simple plans. Every customer message included.

  • No setup fees
  • 14-day free trial, no card
  • Cancel any time

Free

₦0

forever

For trying Frictionless on your own

Start free

Includes

  • 1 team member
  • WhatsApp inbox
  • Website chat and chat link
  • Last 30 days of conversations

Starter

₦15,000

a month

For shops, salons and restaurants

Start 14-day trial

Everything in Free, plus

  • 3 team members
  • Full conversation history
  • Saved replies and private notes
  • Assign chats to your team
  • Email replies to website visitors
  • Analytics

Business

For fintechs and large support teams. A plan built around your team size, message volume and the systems you want Frictionless to talk to.

From ₦250,000 a month

Talk to us
  • Unlimited team members
  • Everything in Growth
  • Higher API limits
  • Dedicated support and onboarding

What every plan gets, Free included

WhatsApp, the official way

  • Connect with Facebook in minutes
  • Keep the WhatsApp Business app on your phone
  • Templates for after 24 hours
  • Sent, delivered and read ticks

Chat on your website

  • Live chat in one snippet
  • A chat link for your bio and receipts
  • Customers can send files
  • A button that moves them to WhatsApp

Every message arrives

  • No limit on incoming messages
  • Nothing blocked if a payment is late
  • Unread count and a chime for new chats
  • One inbox for every channel

Fair billing

  • No setup fees
  • Pay by card or bank transfer
  • Naira or dollars
  • Your data stays if you downgrade

Compare plans

FeatureFreeStarterGrowthBusiness
Team
Team members13Unlimited
Conversation history30 daysEverythingEverything
Assign chats to teammatesIncludedIncluded
Private notes on a chatIncludedIncluded
Saved repliesIncludedIncluded
Channels
WhatsApp Business, the official wayIncludedIncludedIncluded
Website chat and a shareable chat linkIncludedIncludedIncluded
Email replies to website visitors who leftIncludedIncluded
Remove Frictionless branding from chatIncluded
Context and insight
AnalyticsCoreFull
Team and busiest-hours reportsIncluded
Show what the customer was doing on your siteIncluded
Context API for your own appHigher limits
Support
Help by emailIncludedIncludedIncluded
Dedicated support and onboardingIncluded

What WhatsApp charges

Meta bills your business directly for WhatsApp, at Meta's rates. None of it goes through us, and your Frictionless plan never limits how many messages you receive.

Customers messaging you

Free

Every message a customer sends you costs nothing.

Your replies within 24 hours

1,000 free

Per number, every month. After that, Meta's rate per reply.

Messages you start

Meta's rate

Templates you send first, such as reminders or order updates, are charged per message.

Replies from Click-to-WhatsApp ads

Free for 72 hours

When a customer taps your ad and messages you, the chat that follows is free for three days.

Founding price for our first 50 businesses

Growth at ₦45,000 ($39) a month, kept for 12 months from your first payment. Start with a free trial and lock it in when you pay.

Start free trial

Questions

Is there a free trial?

Yes. Every new workspace gets the full Growth plan free for 14 days. No card needed. At the end, pick a plan or stay on Free.

Do you charge per person?

No. You pay per workspace, and each plan comes with a set number of team members: 1 on Free, 3 on Starter, 10 on Growth and as many as you need on Business.

What is the founding price?

The first 50 businesses to pay for Growth get it at ₦45,000 ($39) a month instead of ₦65,000 ($49), kept for 12 months from their first payment, renewals included. We email you before it ends.

How do I pay?

By card in naira or dollars, or by bank transfer in naira. Pay monthly, or yearly and get two months free. With a saved card, your plan renews by itself and we email you before every charge.

What happens if a payment fails?

Nothing stops. You get a week to pay while everything keeps working. After that the workspace moves to Free. No messages or customers are ever deleted.

Are WhatsApp's charges included?

No. Meta bills your business directly for WhatsApp messages, at Meta's rates. Customers messaging you is free, and your first 1,000 replies a month per number are free too.

Can I change or cancel my plan?

Any time, from Billing. Cancelling stops renewal, and your plan stays on until the end of the period you paid for.

What does Business include?

Everything in Growth, with unlimited team members, higher API limits, and dedicated support and onboarding for your team. Pricing depends on your team and volume, so talk to us.